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Research papers

The glo index

This paper describes the work that has been carried out in support of a modelling approach aimed at measuring and predicting the potential of marketing an international brand successfully in new markets. The approach is based on analyses of specific...

Catalogue: Asia Pacific 2002
Author: Pradipta K. Mitra
December 1, 2002
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Citation

Mitra, P. . (2002a, December 01). The glo index . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-glo-index-